Every company has milestones in its story that are worth celebrating. Not only by internal celebration, but also by communication to partners and customers.
This was exactly the case for the company Signum Slovakia, which deals with waterproofing of flat roofs and swimming pools and in 2024 celebrated its 15th anniversary on the market.
The owner of the company approached me with a clear objective:
to celebrate 15 years of operation,
to show that the company is entering a new phase,
and at the same time to thank our partners for their long-standing cooperation.
- a new visual for a new stage.
The first step was redesign logo and overall visual identity.
The new logo continued the brand's history, but also clearly communicated a modern approach and an openness to new projects.
Rebranding is always a strong signal that a company is growing and has the ambition to move forward.
But marketing is not just about visuals. That's why we've also prepared anniversary brochure, which captured the company's story and its key projects.
To show that the company truly values its partners, the personalised engraved gift - a design object bearing the logos of key partners.
The owner of the company personally presented it to each partner as a thank you.
This little thing had a great effect - it strengthened relationships and showed that the anniversary is not only about celebration, but also about long-term partnership.
Click on the image to download the full presentation.
Alongside the 15th anniversary celebration, it was also time to expand the portfolio.
A new brand was created Signum Pools, which complements the existing offer and opens up further opportunities for the company's growth.
The Jubilee thus became not only a retrospective, but also a starting line for the future.
The cooperation has brought several benefits:
„Working with Diana has shown us that an anniversary doesn't have to be just a celebration, but also a powerful brand and relationship building tool. I appreciate her systematic approach and creativity.“
- Ing. Peter Teleky, Managing Director of Signum Slovakia
Signum Slovakia's 15th anniversary project showed that marketing can be more than just advertising.
It's about stories, relationships and strategy, that links the past with the future.
If you would like to know more about similar projects, follow me Linkedin, or contact me directly.
hello@dianakosa.com
+421 915 441 873
929 01 Dunajská Streda, Slovakia
1223 Budapest, Hungary
