{"id":1884,"date":"2025-10-27T21:15:14","date_gmt":"2025-10-27T21:15:14","guid":{"rendered":"https:\/\/dianakosa.com\/?page_id=1884"},"modified":"2025-10-28T21:50:12","modified_gmt":"2025-10-28T21:50:12","slug":"piros-kor","status":"publish","type":"page","link":"https:\/\/dianakosa.com\/hu\/red-circle\/","title":{"rendered":"Piros k\u00f6r"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1884\" class=\"elementor elementor-1884\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b367c58 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b367c58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;opacity-tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-112f10b\" data-id=\"112f10b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b0967 elementor-widget elementor-widget-heading\" data-id=\"96b0967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Red Circle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90d7b07 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"90d7b07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-699ac67\" data-id=\"699ac67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0ae54b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a0ae54b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-debf962\" data-id=\"debf962\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ff980 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66ff980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ec2310\" data-id=\"1ec2310\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2173b2b elementor-widget elementor-widget-heading\" data-id=\"2173b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RED CIRCLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5764406 elementor-widget elementor-widget-heading\" data-id=\"5764406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ot\u00e1zky pre marketingov\u00fa strat\u00e9giu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0313b4\" data-id=\"b0313b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb39b43 elementor-widget elementor-widget-text-editor\" data-id=\"fb39b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"509\" data-end=\"707\">Marketing nie je len o reklam\u00e1ch.<br data-start=\"1313\" data-end=\"1316\" \/>Je o ot\u00e1zkach, ktor\u00e9 pom\u00e1haj\u00fa pochopi\u0165, <em data-start=\"1356\" data-end=\"1386\"><b>\u010do rob\u00edte, pre koho to rob\u00edte a pre\u010do to rob\u00edte.<\/b><\/em><br data-start=\"1386\" data-end=\"1389\" \/><b>The Red Circle<\/b> je s\u00e9ria strategick\u00fdch ale aj in\u0161pirat\u00edvnych ot\u00e1zok, ktor\u00e9 otv\u00e1raj\u00fa diskusie a pom\u00e1haj\u00fa n\u00e1js\u0165 jasnej\u0161iu cestu v strat\u00e9gii, v marketingu aj v samotnom biznise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e283f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e283f3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-de97be7\" data-id=\"de97be7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a50002 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2a50002\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6afdd33\" data-id=\"6afdd33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11bf5aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11bf5aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d816af4\" data-id=\"d816af4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-374377f elementor-widget elementor-widget-heading\" data-id=\"374377f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O \u010dom je?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3325a0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e3325a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e4\u010d\u0161ina firiem m\u00e1 spolo\u010dn\u00fd probl\u00e9m \u2013 robia marketing, ale <strong>nie v\u017edy rozumej\u00fa, \u010do by im skuto\u010dne prin\u00e1\u0161alo v\u00fdsledky.<\/strong><br data-start=\"448\" data-end=\"451\" \/><span data-start=\"451\" data-end=\"469\">The Red Circle<\/span> vych\u00e1dza z ot\u00e1zok, ktor\u00e9 kladiem po\u010das konzult\u00e1ci\u00ed so svojimi klientmi \u2013 pom\u00e1haj\u00fa jasnej\u0161ie pochopi\u0165 firmu, z\u00e1kazn\u00edkov aj samotn\u00fd marketing.<br data-start=\"612\" data-end=\"615\" \/><b>A z\u00e1rove\u0148 otv\u00e1raj\u00fa priestor na zmyslupln\u00fd rozhovor.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c01cb04\" data-id=\"c01cb04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ebec8e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5ebec8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2324637\" data-id=\"2324637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22ff99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b22ff99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a148466\" data-id=\"a148466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb36df5 elementor-widget elementor-widget-heading\" data-id=\"bb36df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre\u010do vznikol?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0e988 elementor-widget elementor-widget-text-editor\" data-id=\"2f0e988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po\u010das takmer 20 rokov v marketingu som zistila,\u00a0\u017ee <b>tie najlep\u0161ie strat\u00e9gie nevznikaj\u00fa z prezent\u00e1ci\u00ed,\u00a0ale z otvoren\u00fdch rozhovorov<\/b> \u2013 \u010dasto pri k\u00e1ve, evente \u010di networking stretnut\u00ed.<br data-start=\"2142\" data-end=\"2145\" \/>Preto som vytvorila The Red Circle: mal\u00fd, ale siln\u00fd n\u00e1stroj,\u00a0ktor\u00fd v\u00e1s prin\u00fati zamyslie\u0165 sa nad t\u00fdm, <em data-start=\"2248\" data-end=\"2298\"><b>\u010do skuto\u010dne funguje vo va\u0161om biznise \u2013 a \u010do nie<\/b>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a2ee6d9\" data-id=\"a2ee6d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa592b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"aa592b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a4a466\" data-id=\"3a4a466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0d8264 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0d8264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7ef767\" data-id=\"b7ef767\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-261dce4 elementor-widget elementor-widget-heading\" data-id=\"261dce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ako funguje?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e2136 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f3e2136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2331\" data-end=\"2463\"><b>Ka\u017ed\u00e1 karta obsahuje jednu ot\u00e1zku<\/b>, ktor\u00e1 sa t\u00fdka niektorej z oblast\u00ed strat\u00e9gie, marketingu alebo vedenia.<br data-start=\"514\" data-end=\"517\" \/>M\u00f4\u017eete ich pou\u017ei\u0165 ako \u201econversation starter\u201c \u2013 <b>na otvorenie rozhovoru<\/b>,<br data-start=\"587\" data-end=\"590\" \/>alebo jednoducho ako priestor <b>na zamyslenie sa<\/b> nad vlastn\u00fdm podnikan\u00edm.<br data-start=\"661\" data-end=\"664\" \/>Niektor\u00e9 ot\u00e1zky maj\u00fa jasn\u00fa odpove\u010f, na in\u00e9 <b>h\u013ead\u00e1me odpove\u010f spolo\u010dne <\/b>\u2013<br data-start=\"733\" data-end=\"736\" \/>v r\u00e1mci strat\u00e9gie, ktor\u00fa spolu vytvor\u00edme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4df517dd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4df517dd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-430b845\" data-id=\"430b845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7539f8e9 elementor-widget elementor-widget-heading\" data-id=\"7539f8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uk\u00e1\u017eky ot\u00e1zok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2504c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"53f2504c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451e6306 wpr-advanced-accordion-icon-side-box elementor-widget elementor-widget-wpr-advanced-accordion\" data-id=\"451e6306\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;active_item&quot;:1}\" data-widget_type=\"wpr-advanced-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            <div class=\"wpr-advanced-accordion\" data-accordion-type=\"accordion\" data-active-index=\"1\" data-accordion-trigger=\"click\" data-interaction-speed=\"0.4\">\n\n\t\t\t\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Viete, pre\u010do va\u0161a firma existuje? Ak\u00fd probl\u00e9m rie\u0161i?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Ka\u017ed\u00e1 \u00faspe\u0161n\u00e1 strat\u00e9gia za\u010d\u00edna jasnou odpove\u010fou na ot\u00e1zku <em data-start=\"440\" data-end=\"450\">\u201epre\u010do\u201c.<\/em><br data-start=\"450\" data-end=\"453\" \/>Ak nie je jasn\u00e9, ak\u00fa hodnotu prin\u00e1\u0161ate va\u0161im z\u00e1kazn\u00edkom, marketing sa rozpadne na aktivity bez spolo\u010dn\u00e9ho smeru.<br data-start=\"554\" data-end=\"557\" \/>Definovanie tohto z\u00e1kladu pom\u00e1ha ur\u010di\u0165, \u010do m\u00e1 zmysel a \u010do nie \u2013 v komunik\u00e1cii aj v podnikan\u00ed.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">M\u00e1te definovan\u00fa jasn\u00fa v\u00edziu a smer pre zna\u010dku?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>V\u00edzia nie je len pekn\u00e1 veta na webe.<br data-start=\"1855\" data-end=\"1858\" \/>Je to kompas, ktor\u00fd ur\u010duje rozhodnutia, invest\u00edcie aj sp\u00f4sob komunik\u00e1cie.<br data-start=\"1931\" data-end=\"1934\" \/>Bez nej marketing reaguje namiesto toho, aby viedol.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Viete, v \u010dom ste in\u00ed \u2013 nielen lep\u0161\u00ed?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>By\u0165 in\u00fd znamen\u00e1 ma\u0165 vlastn\u00fd pr\u00edstup, \u0161t\u00fdl, t\u00f3n a sp\u00f4sob pr\u00e1ce, ktor\u00fd v\u00e1s odli\u0161uje.<br data-start=\"1619\" data-end=\"1622\" \/>Zna\u010dky, ktor\u00e9 sa odli\u0161uj\u00fa, s\u00fa zapam\u00e4tate\u013en\u00e9 a menej citliv\u00e9 na cenu.<br data-start=\"1690\" data-end=\"1693\" \/>Originalita je dlhodobo udr\u017eate\u013enej\u0161ia ako snaha by\u0165 \u201enajlep\u0161\u00ed\u201c.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ak\u00fd pr\u00edbeh rozpr\u00e1va va\u0161a zna\u010dka?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"2708\" data-end=\"2884\">\u013dudia si pam\u00e4taj\u00fa pr\u00edbehy, nie fakty.<br data-start=\"3200\" data-end=\"3203\" \/>Pr\u00edbeh va\u0161ej zna\u010dky vytv\u00e1ra emocion\u00e1lne spojenie medzi t\u00fdm, \u010do rob\u00edte, a t\u00fdm, \u010do z\u00e1kazn\u00edk c\u00edti.<br data-start=\"3298\" data-end=\"3301\" \/>Bez neho zna\u010dka zost\u00e1va len produktom \u2013 s n\u00edm sa st\u00e1va z\u00e1\u017eitkom.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Pozn\u00e1te presne svoju cie\u013eov\u00fa skupinu \u2013 a \u010do ju skuto\u010dne motivuje?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Cie\u013eov\u00e1 skupina nie je len vek a pohlavie.<br data-start=\"773\" data-end=\"776\" \/>Je to typ \u010dloveka s konkr\u00e9tnymi potrebami, hodnotami a rozhodovac\u00edm procesom.<br data-start=\"853\" data-end=\"856\" \/>\u010c\u00edm lep\u0161ie ju pozn\u00e1te, t\u00fdm efekt\u00edvnej\u0161ie viete prisp\u00f4sobi\u0165 ponuku aj komunik\u00e1ciu.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ak\u00fd cie\u013e sledujete v najbli\u017e\u0161\u00edch 12 mesiacoch?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Rast nie je n\u00e1hoda, ale v\u00fdsledok jasne definovan\u00e9ho cie\u013ea.<br data-start=\"1057\" data-end=\"1060\" \/>Bez merate\u013en\u00e9ho smeru nie je mo\u017en\u00e9 vyhodnoti\u0165 \u00faspech marketingu.<br data-start=\"1124\" data-end=\"1127\" \/>Cie\u013e by mal by\u0165 realistick\u00fd, prepojen\u00fd s obchodom a \u013eahko kontrolovate\u013en\u00fd.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Viete, \u010do rob\u00edte lep\u0161ie ako va\u0161a konkurencia?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Ak to neviete vy, z\u00e1kazn\u00edk to nezist\u00ed tie\u017e.<br data-start=\"1305\" data-end=\"1308\" \/>Porovnanie s konkurenciou pom\u00e1ha uvedomi\u0165 si vlastn\u00e9 siln\u00e9 str\u00e1nky, ktor\u00e9 tvoria z\u00e1klad va\u0161ej jedine\u010dnej ponuky.<br data-start=\"1420\" data-end=\"1423\" \/>To je z\u00e1klad pre marketing, ktor\u00fd zrete\u013ene komunikuje hodnotu.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ktor\u00e9 produkty alebo slu\u017eby v\u00e1s re\u00e1lne pos\u00favaj\u00fa \u2013 a ktor\u00e9 len \u201eudr\u017euj\u00fa v chode\u201c?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Ka\u017ed\u00e1 firma m\u00e1 ponuku, ktor\u00e1 prin\u00e1\u0161a rast, a ponuku, ktor\u00e1 len zaber\u00e1 kapacitu.<br data-start=\"2161\" data-end=\"2164\" \/>Pozna\u0165 rozdiel znamen\u00e1 vedie\u0165, kam s\u00fastredi\u0165 energiu a rozpo\u010det.<br data-start=\"2228\" data-end=\"2231\" \/>To je z\u00e1klad strategick\u00e9ho rozhodovania.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">\u010co hovoria o v\u00e1s va\u0161i z\u00e1kazn\u00edci, ke\u010f nie ste pr\u00edtomn\u00ed?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Reput\u00e1cia vznik\u00e1 z toho, \u010do hovoria in\u00ed \u2013 nie z toho, \u010do o sebe tvrd\u00edte.<br data-start=\"2463\" data-end=\"2466\" \/>Tieto spont\u00e1nne reakcie ukazuj\u00fa, ako va\u0161u zna\u010dku vn\u00edmaj\u00fa v skuto\u010dnosti.<br data-start=\"2537\" data-end=\"2540\" \/>Ak ich dok\u00e1\u017eete po\u010d\u00fava\u0165, z\u00edskate cenn\u00e9 inform\u00e1cie pre zlep\u0161enie komunik\u00e1cie.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Dok\u00e1\u017eete v jednej vete vysvetli\u0165, pre\u010do by si mal z\u00e1kazn\u00edk vybra\u0165 pr\u00e1ve v\u00e1s?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"2708\" data-end=\"2884\">Ak je potrebn\u00e9 dlh\u00e9 vysvetlenie, ponuka nie je dostato\u010dne jasn\u00e1.<br data-start=\"2772\" data-end=\"2775\" \/>Jedna veta by mala vystihn\u00fa\u0165 va\u0161u hodnotu aj d\u00f4vod, pre\u010do ste in\u00ed.<br data-start=\"2841\" data-end=\"2844\" \/>Jasnos\u0165 a jednoduchos\u0165 posil\u0148uj\u00fa d\u00f4veru.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Je va\u0161a zna\u010dka konzistentn\u00e1 vo v\u0161etk\u00fdch kan\u00e1loch?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"2708\" data-end=\"2884\">Ak ka\u017ed\u00fd kan\u00e1l p\u00f4sob\u00ed inak, z\u00e1kazn\u00edk sa strat\u00ed.<br data-start=\"2995\" data-end=\"2998\" \/>Konzistentn\u00fd t\u00f3n, vizu\u00e1l a \u0161t\u00fdl s\u00fa z\u00e1kladom d\u00f4veryhodnej zna\u010dky.<br data-start=\"3062\" data-end=\"3065\" \/>Tak\u00e1 zna\u010dka p\u00f4sob\u00ed profesion\u00e1lne a rozpoznate\u013ene.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Hovor\u00edte viac o sebe alebo o z\u00e1kazn\u00edkovi?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"2708\" data-end=\"2884\">Efekt\u00edvna komunik\u00e1cia sa zameriava na potreby klienta, nie na va\u0161e \u00faspechy.<br data-start=\"3498\" data-end=\"3501\" \/>Z\u00e1kazn\u00edci nechc\u00fa po\u010d\u00fava\u0165 o v\u00e1s \u2013 chc\u00fa po\u010du\u0165, ako im viete pom\u00f4c\u0165.<br data-start=\"3566\" data-end=\"3569\" \/>Zna\u010dka, ktor\u00e1 ukazuje pochopenie, buduje d\u00f4veru.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Trafia va\u0161e kampane do spr\u00e1vneho momentu z\u00e1kazn\u00edka?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Nie ka\u017ed\u00e1 dobr\u00e1 kampa\u0148 prin\u00e1\u0161a v\u00fdsledky \u2013 \u010dasto len preto, \u017ee prich\u00e1dza v nespr\u00e1vny \u010das.<br data-start=\"3773\" data-end=\"3776\" \/>Pochopenie z\u00e1kazn\u00edckej cesty (customer journey) pom\u00e1ha komunikova\u0165 vtedy, ke\u010f je klient pripraven\u00fd po\u010d\u00fava\u0165.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ko\u013eko \u010dasu tr\u00e1vite koordinovan\u00edm marketingu namiesto vedenia firmy?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Ak m\u00ed\u0148ate viac energie na doh\u013ead ako na riadenie, marketing v\u00e1s brzd\u00ed.<br data-start=\"4081\" data-end=\"4084\" \/>Va\u0161ou \u00falohou je ur\u010dova\u0165 smer, nie kontrolova\u0165 dod\u00e1vate\u013eov.<br data-start=\"4142\" data-end=\"4145\" \/>Extern\u00e1 koordin\u00e1cia v\u00e1m u\u0161etr\u00ed \u010das aj kapacitu.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">M\u00e1te jasne rozdelen\u00e9 \u00falohy medzi marketing, obchod a vedenie?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Ak v\u0161etci \u201erobia v\u0161etko\u201c, v\u00fdsledok je chaos a duplicita.<br data-start=\"4326\" data-end=\"4329\" \/>Jasn\u00e9 kompetencie a prepojenie medzi oddeleniami zvy\u0161uj\u00fa efektivitu a zodpovednos\u0165.<br data-start=\"4412\" data-end=\"4415\" \/>To je z\u00e1klad marketingov\u00e9ho riadenia.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">M\u00e1te pravideln\u00fd preh\u013ead o tom, \u010do marketing re\u00e1lne prin\u00e1\u0161a?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Bez d\u00e1t pracujete len s pocitom.<br data-start=\"4560\" data-end=\"4563\" \/>KPI, reporty a anal\u00fdzy nie s\u00fa byrokracia \u2013 s\u00fa z\u00e1kladom pre kvalifikovan\u00e9 rozhodnutia.<br data-start=\"4648\" data-end=\"4651\" \/>Ukazuj\u00fa, \u010do m\u00e1 zmysel a \u010do len m\u00ed\u0148a rozpo\u010det.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ako \u010dasto sa marketingov\u00fd pl\u00e1n vyhodnocuje a upravuje?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Strat\u00e9gia nie je dokument, ktor\u00fd sa odlo\u017e\u00ed do z\u00e1suvky.<br data-start=\"4821\" data-end=\"4824\" \/>Bez pravidelnej rev\u00edzie strat\u00ed kontakt s realitou trhu.<br data-start=\"4879\" data-end=\"4882\" \/>Firmy, ktor\u00e9 pl\u00e1n priebe\u017ene prisp\u00f4sobuj\u00fa, zost\u00e1vaj\u00fa flexibiln\u00e9 a konkurencieschopn\u00e9.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">M\u00e1te jasne ur\u010den\u00fd rozpo\u010det a syst\u00e9m prior\u00edt?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Rozpo\u010det je n\u00e1stroj, nie obmedzenie.<br data-start=\"5063\" data-end=\"5066\" \/>Pom\u00e1ha s\u00fastredi\u0165 sa na aktivity, ktor\u00e9 prin\u00e1\u0161aj\u00fa hodnotu.<br data-start=\"5123\" data-end=\"5126\" \/>Bez prior\u00edt sa energia aj peniaze rozpt\u00fdlia.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">M\u00e1 v\u00e1\u0161 marketingov\u00fd t\u00edm jasn\u00e9 zadania a ciele?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Aj najlep\u0161\u00ed t\u00edm potrebuje smer.<br data-start=\"5300\" data-end=\"5303\" \/>Bez jasn\u00fdch cie\u013eov pracuje ka\u017ed\u00fd po svojom \u2013 v\u00fdsledkom je nekonzistentn\u00e1 komunik\u00e1cia.<br data-start=\"5388\" data-end=\"5391\" \/>Koordin\u00e1cia zabezpe\u010duje, \u017ee \u00fasilie v\u0161etk\u00fdch smeruje k rovnak\u00e9mu cie\u013eu.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Viete, kto je zodpovedn\u00fd za to, \u017ee sa veci dokon\u010dia?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"5530\" data-end=\"5707\">Ak zodpovednos\u0165 nie je ur\u010den\u00e1, \u00falohy sa odkladaj\u00fa.<br data-start=\"5580\" data-end=\"5583\" \/>Ka\u017ed\u00fd pl\u00e1n potrebuje vlastn\u00edka, ktor\u00fd dohliada na realiz\u00e1ciu a kvalitu.<br data-start=\"5654\" data-end=\"5657\" \/>T\u00fato \u00falohu \u010dasto preber\u00e1m ako extern\u00fd koordin\u00e1tor.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">S\u00fa va\u0161e kan\u00e1ly prepojen\u00e9 do jedn\u00e9ho syst\u00e9mu?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Ak marketingov\u00e9 kan\u00e1ly nekomunikuj\u00fa medzi sebou, str\u00e1cate d\u00e1ta aj pr\u00edle\u017eitosti.<br data-start=\"5847\" data-end=\"5850\" \/>Integr\u00e1cia CRM, webu, e-mailu a soci\u00e1lnych siet\u00ed vytv\u00e1ra plynulos\u0165 a preh\u013ead.<br data-start=\"5927\" data-end=\"5930\" \/>To je z\u00e1klad efekt\u00edvneho, d\u00e1tovo riaden\u00e9ho marketingu.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ak by ste zajtra zmenili agent\u00faru alebo \u010dloveka, marketing by sa zr\u00fatil?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Ak \u00e1no, ch\u00fdba syst\u00e9m.<br data-start=\"6094\" data-end=\"6097\" \/>Funguj\u00faci marketing mus\u00ed by\u0165 dokumentovan\u00fd a prenosn\u00fd \u2013 nie z\u00e1visl\u00fd od jednotlivca.<br data-start=\"6180\" data-end=\"6183\" \/>To je rozdiel medzi chaosom a organizovanou \u0161trukt\u00farou.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">\u010co bola va\u0161a najv\u00e4\u010d\u0161ia lekcia v podnikan\u00ed za posledn\u00fd rok?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Skuto\u010dn\u00fd rast prich\u00e1dza z uvedomenia, nie z \u00faspechu.<br data-start=\"6421\" data-end=\"6424\" \/>Zdie\u013eanie sk\u00fasenost\u00ed s in\u00fdmi podnikate\u013emi otv\u00e1ra nov\u00e9 perspekt\u00edvy a spolupr\u00e1ce.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">\u010co v\u00e1s dnes brzd\u00ed v raste \u2013 \u010das, \u013eudia alebo jasn\u00fd pl\u00e1n?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Niekedy probl\u00e9m nie je v strat\u00e9gii, ale v \u0161trukt\u00fare alebo priorit\u00e1ch.<br data-start=\"6645\" data-end=\"6648\" \/>Pomenovanie prek\u00e1\u017eok je prv\u00fd krok k ich odstr\u00e1neniu.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ktor\u00e9 rozhodnutie by ste dnes urobili inak?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Reflexia pom\u00e1ha lep\u0161ie rozhodova\u0165 zajtra.<br data-start=\"6801\" data-end=\"6804\" \/>V podnikan\u00ed nie je zlyhanie koniec \u2013 je to inform\u00e1cia, ktor\u00fa mo\u017eno premeni\u0165 na sk\u00fasenos\u0165.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Ako by vyzeral v\u00e1\u0161 biznis, keby ste dnes za\u010d\u00ednali od nuly?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">T\u00e1to ot\u00e1zka odha\u013euje, \u010do by ste dnes urobili jednoduch\u0161ie, efekt\u00edvnej\u0161ie a \u010distej\u0161ie.<br data-start=\"7053\" data-end=\"7056\" \/>Pom\u00e1ha identifikova\u0165 oblasti, kde vznikla zbyto\u010dn\u00e1 zlo\u017eitos\u0165 alebo stagn\u00e1cia.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-icon-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">\u010co by ste chceli, aby o rok o va\u0161ej firme povedali va\u0161i z\u00e1kazn\u00edci?<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"3685\" data-end=\"3883\">Predstavte si ide\u00e1lny scen\u00e1r \u2013 ak\u00e9 slov\u00e1, em\u00f3cie a sk\u00fasenosti by ste chceli, aby si s vami sp\u00e1jali?<br data-start=\"7315\" data-end=\"7318\" \/>To je va\u0161a bud\u00faca reput\u00e1cia \u2013 a cie\u013e, na ktor\u00fd mo\u017eno cielene pracova\u0165.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769f4ff elementor-widget elementor-widget-text-editor\" data-id=\"769f4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tieto ot\u00e1zky nie s\u00fa len na zamyslenie \u2013 s\u00fa za\u010diatkom rozhovoru,<br data-start=\"7480\" data-end=\"7483\" \/>ktor\u00fd \u010dasto men\u00ed sp\u00f4sob, ako firmy prem\u00fd\u0161\u013eaj\u00fa o marketingu a o sebe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a239d elementor-widget elementor-widget-button\" data-id=\"26a239d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.dianakosa.com\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Za\u010dnime tento rozhovor spolu.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f83155 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2f83155\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4aa1897\" data-id=\"4aa1897\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2fad6e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2fad6e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126136e\" data-id=\"126136e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb1f65a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb1f65a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cddc726\" data-id=\"cddc726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c431d1c elementor-widget elementor-widget-heading\" data-id=\"c431d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connecting the Dots<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1db0f7 elementor-widget elementor-widget-heading\" data-id=\"b1db0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Od strat\u00e9gie k realiz\u00e1cii \u2013 s Nexacon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1251a3 elementor-widget elementor-widget-text-editor\" data-id=\"f1251a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"349\" data-end=\"646\">Ka\u017ed\u00e1 strat\u00e9gia potrebuje fungova\u0165 v praxi \u2013 a\u017e vtedy prin\u00e1\u0161a v\u00fdsledky.<br data-start=\"420\" data-end=\"423\" \/>To, \u010do spolu definujeme po\u010das konzult\u00e1ci\u00ed a tvorby strat\u00e9gie, sa n\u00e1sledne realizuje prostredn\u00edctvom t\u00edmu <strong data-start=\"528\" data-end=\"539\">Nexacon<\/strong> \u2013 partnera, ktor\u00fd zabezpe\u010duje kompletn\u00fa implement\u00e1ciu marketingov\u00fdch aktiv\u00edt pod moj\u00edm odborn\u00fdm veden\u00edm.<\/p><p data-start=\"509\" data-end=\"707\">\u00a0<\/p><p data-start=\"648\" data-end=\"735\">V <span data-start=\"650\" data-end=\"661\">Nexacon<\/span> <b>sp\u00e1jame strat\u00e9giu, kreativitu a realiz\u00e1ciu <\/b>do jedn\u00e9ho prepojen\u00e9ho celku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-815b23e\" data-id=\"815b23e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9584414 elementor-widget elementor-widget-text-editor\" data-id=\"9584414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"509\" data-end=\"707\">Na\u0161a filozofia <em data-start=\"809\" data-end=\"832\">\u201eConnecting the dots\u201c<\/em> znamen\u00e1 prep\u00e1ja\u0165&nbsp;strat\u00e9giu, kreativitu a realiz\u00e1ciu tak,&nbsp;<b>aby v\u0161etky \u010dasti marketingu pracovali v s\u00falade s cie\u013eom firmy \u2013 nie proti sebe<\/b>.<\/p>\n<p data-start=\"961\" data-end=\"1118\">Nejde len o dizajn, kampane alebo weby.<br data-start=\"1000\" data-end=\"1003\">Ide o syst\u00e9m, v ktorom m\u00e1 ka\u017ed\u00e1 aktivita svoj d\u00f4vod, ka\u017ed\u00e9 rozhodnutie m\u00e1 kontext&nbsp;<b>a v\u00fdsledok sa d\u00e1 re\u00e1lne zmera\u0165.<\/b><\/p>\n<p data-start=\"1120\" data-end=\"1315\"><b>Nexacon je t\u00edm \u0161pecialistov <\/b>\u2013 grafikov, strat\u00e9gov, digit\u00e1lnych market\u00e9rov a projektov\u00fdch mana\u017e\u00e9rov \u2013&nbsp;ktor\u00ed prevzali moju v\u00edziu komplexn\u00e9ho marketingu: menej chaosu, viac prepojenia, jasn\u00fd smer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7e6da elementor-widget elementor-widget-button\" data-id=\"ed7e6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.nexacon.sk\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zistite viac o Nexacon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edc524f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"edc524f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-884ed4b\" data-id=\"884ed4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-619afe0 wpr-flip-box-anim-direction-up wpr-flip-box-front-align-left elementor-widget__width-initial e-transform wpr-flip-box-animation-flip wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"619afe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Strat\u00e9gia<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" ><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">\n\t\t\t\t\t\t\tPrem\u00fd\u0161\u013eame v s\u00favislostiach \u2013 ka\u017ed\u00fd krok m\u00e1 svoj d\u00f4vod a cie\u013e.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-87b33ed\" data-id=\"87b33ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd09707 wpr-flip-box-animation-flip wpr-flip-box-anim-direction-right wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"dd09707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-in-out-quad\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Kreativita<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-in-out-quad\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" ><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">\n\t\t\t\t\t\t\tH\u013ead\u00e1me nov\u00e9 rie\u0161enia, ktor\u00e9 zaujm\u00fa, prepoja a in\u0161piruj\u00fa.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24b15ef\" data-id=\"24b15ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-863990f wpr-flip-box-anim-direction-down wpr-flip-box-front-align-right wpr-flip-box-animation-flip wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"863990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-in-out-quad\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Realiz\u00e1cia<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-in-out-quad\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" ><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">\n\t\t\t\t\t\t\tZ n\u00e1padov rob\u00edme skutky \u2013 profesion\u00e1lne, spo\u013eahlivo a s v\u00fdsledkom.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16dd9e4 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"16dd9e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;opacity-tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2844cd\" data-id=\"d2844cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f9c4dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2f9c4dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e61f903\" data-id=\"e61f903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f4fdf8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0f4fdf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-05fd8dd\" data-id=\"05fd8dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed2635c elementor-widget elementor-widget-heading\" data-id=\"ed2635c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kontaktujte ma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a990ec elementor-widget elementor-widget-heading\" data-id=\"8a990ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porozpr\u00e1vajme sa o va\u0161om biznise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02acf4c elementor-widget elementor-widget-text-editor\" data-id=\"02acf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"246\" data-end=\"418\">Prv\u00e9 stretnutie je <strong>nez\u00e1v\u00e4zn\u00e9 a bezplatn\u00e9<\/strong> \u2013 stoj\u00ed v\u00e1s iba \u010das (cca 90 min\u00fat) a jednu k\u00e1vu. Budem sa ve\u013ea p\u00fdta\u0165, preto\u017ee chcem pochopi\u0165 v\u00e1\u0161 biznis, ciele aj aktu\u00e1lne v\u00fdzvy.<\/p><p data-start=\"420\" data-end=\"529\">Mo\u017eno u\u017e po\u010das tejto \u00favodnej konzult\u00e1cie objav\u00edme nov\u00e9 pr\u00edle\u017eitosti alebo rie\u0161enia, ktor\u00e9 v\u00e1s posun\u00fa \u010falej.<\/p><p data-start=\"531\" data-end=\"625\">Ak m\u00e1te pocit, \u017ee pr\u00e1ve toto va\u0161a firma potrebuje, ozvite sa mi \u2013 te\u0161\u00edm sa na stretnutie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-084d1b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"084d1b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74a47ef\" data-id=\"74a47ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e46006 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4e46006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+421 915 441 873<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">hello@dianakosa.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75bcd29\" data-id=\"75bcd29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a83d792 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a83d792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dunajsk\u00e1 Streda (SK) \/ Budapest (HU)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/diana-kosa\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin-in\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diana Laszloova<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313fb9d\" data-id=\"313fb9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1943ad0 elementor-widget__width-initial elementor-widget-mobile__width-initial wpr-step-type-number_text wpr-step-content-layout-vertical wpr-custom-styles-yes elementor-widget elementor-widget-wpr-form-builder\" data-id=\"1943ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;success_message&quot;:&quot;Submission successful&quot;,&quot;error_message&quot;:&quot;Submission failed&quot;,&quot;button_width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;button_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_content_layout&quot;:&quot;vertical&quot;}\" data-widget_type=\"wpr-form-builder.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"wpr-form\" method=\"post\" name=\"New Form\" page=\"Red Circle\" page_id=\"1884\" novalidate>\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1884\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1943ad0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t<div class=\"wpr-step-wrap\"><\/div>\n\t\t\t<div class=\"wpr-form-fields-wrap wpr-labels-above\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpr-form-field-type-text wpr-field-group wpr-column wpr-field-group-name elementor-repeater-item-161df6a\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"wpr-form-field-label\" data-alt-label=\"Va\u0161e meno\">\n\t\t\t\t\t\t\t\t\tVa\u0161e meno\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<input size=\"1 \"type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"wpr-form-field  wpr-form-field-textual\">\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wpr-form-field-type-email wpr-field-group wpr-column wpr-field-group-email elementor-repeater-item-e5924a5 wpr-form-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"wpr-form-field-label\" data-alt-label=\"V\u00e1\u0161 email\">\n\t\t\t\t\t\t\t\t\tV\u00e1\u0161 email\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<input size=\"1 \"type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"wpr-form-field  wpr-form-field-textual\" required=\"required\" aria-required=\"true\">\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wpr-form-field-type-textarea wpr-field-group wpr-column wpr-field-group-message elementor-repeater-item-4cd3ff7\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"wpr-form-field-label\" data-alt-label=\"Spr\u00e1va\">\n\t\t\t\t\t\t\t\t\tSpr\u00e1va\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<textarea class=\"wpr-form-field-textual wpr-form-field \" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"8\"><\/textarea>\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wpr-field-group wpr-stp-btns-wrap wpr-column wpr-form-field-type-submit\" data-actions=\"[&quot;email&quot;]\" data-redirect-url=\"\" data-mailchimp-fields=\"{&quot;email_field&quot;:&quot;&quot;,&quot;first_name_field&quot;:&quot;&quot;,&quot;last_name_field&quot;:&quot;&quot;,&quot;address_field&quot;:&quot;&quot;,&quot;phone_field&quot;:&quot;&quot;,&quot;birthday_field&quot;:&quot;&quot;,&quot;group_id&quot;:&quot;&quot;}\" data-list-id=\"\">\t\t\t<button type=\"submit\" class=\"wpr-button\">\n\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\n\t\t\t\t<div class=\"wpr-double-bounce wpr-loader-hidden\">\n\t\t\t\t\t<div class=\"wpr-child wpr-double-bounce1\"><\/div>\n\t\t\t\t\t<div class=\"wpr-child wpr-double-bounce2\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/button>\n\t\t<\/div>\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/form>\n\t  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2a91d43 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2a91d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9299872 elementor-widget elementor-widget-spacer\" data-id=\"9299872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Red Circle THE RED CIRCLE Ot\u00e1zky pre marketingov\u00fa strat\u00e9giu Marketing nie je len o reklam\u00e1ch.Je o ot\u00e1zkach, ktor\u00e9 pom\u00e1haj\u00fa pochopi\u0165, \u010do rob\u00edte, pre koho to rob\u00edte a pre\u010do to rob\u00edte.The Red Circle je s\u00e9ria strategick\u00fdch ale aj in\u0161pirat\u00edvnych ot\u00e1zok, ktor\u00e9 otv\u00e1raj\u00fa diskusie a pom\u00e1haj\u00fa n\u00e1js\u0165 jasnej\u0161iu cestu v strat\u00e9gii, v marketingu aj v samotnom biznise. O \u010dom je? V\u00e4\u010d\u0161ina firiem m\u00e1 spolo\u010dn\u00fd probl\u00e9m \u2013 robia marketing, ale nie v\u017edy rozumej\u00fa, \u010do by im skuto\u010dne prin\u00e1\u0161alo v\u00fdsledky.The Red Circle vych\u00e1dza z ot\u00e1zok, ktor\u00e9 kladiem po\u010das konzult\u00e1ci\u00ed so svojimi klientmi \u2013 pom\u00e1haj\u00fa jasnej\u0161ie pochopi\u0165 firmu, z\u00e1kazn\u00edkov aj samotn\u00fd marketing.A z\u00e1rove\u0148 otv\u00e1raj\u00fa priestor na zmyslupln\u00fd rozhovor. Pre\u010do vznikol? Po\u010das takmer 20 rokov v marketingu som zistila,\u00a0\u017ee tie najlep\u0161ie strat\u00e9gie nevznikaj\u00fa z prezent\u00e1ci\u00ed,\u00a0ale z otvoren\u00fdch rozhovorov \u2013 \u010dasto pri k\u00e1ve, evente \u010di networking stretnut\u00ed.Preto som vytvorila The Red Circle: mal\u00fd, ale siln\u00fd n\u00e1stroj,\u00a0ktor\u00fd v\u00e1s prin\u00fati zamyslie\u0165 sa nad t\u00fdm, \u010do skuto\u010dne funguje vo va\u0161om biznise \u2013 a \u010do nie. Ako funguje? Ka\u017ed\u00e1 karta obsahuje jednu ot\u00e1zku, ktor\u00e1 sa t\u00fdka niektorej z oblast\u00ed strat\u00e9gie, marketingu alebo vedenia.M\u00f4\u017eete ich pou\u017ei\u0165 ako \u201econversation starter\u201c \u2013 na otvorenie rozhovoru,alebo jednoducho ako priestor na zamyslenie sa nad vlastn\u00fdm podnikan\u00edm.Niektor\u00e9 ot\u00e1zky maj\u00fa jasn\u00fa odpove\u010f, na in\u00e9 h\u013ead\u00e1me odpove\u010f spolo\u010dne \u2013v r\u00e1mci strat\u00e9gie, ktor\u00fa spolu vytvor\u00edme. Uk\u00e1\u017eky ot\u00e1zok Viete, pre\u010do va\u0161a firma existuje? Ak\u00fd probl\u00e9m rie\u0161i? Ka\u017ed\u00e1 \u00faspe\u0161n\u00e1 strat\u00e9gia za\u010d\u00edna jasnou odpove\u010fou na ot\u00e1zku \u201epre\u010do\u201c.Ak nie je jasn\u00e9, ak\u00fa hodnotu prin\u00e1\u0161ate va\u0161im z\u00e1kazn\u00edkom, marketing sa rozpadne na aktivity bez spolo\u010dn\u00e9ho smeru.Definovanie tohto z\u00e1kladu pom\u00e1ha ur\u010di\u0165, \u010do m\u00e1 zmysel a \u010do nie \u2013 v komunik\u00e1cii aj v podnikan\u00ed. M\u00e1te definovan\u00fa jasn\u00fa v\u00edziu a smer pre zna\u010dku? V\u00edzia nie je len pekn\u00e1 veta na webe.Je to kompas, ktor\u00fd ur\u010duje rozhodnutia, invest\u00edcie aj sp\u00f4sob komunik\u00e1cie.Bez nej marketing reaguje namiesto toho, aby viedol. Viete, v \u010dom ste in\u00ed \u2013 nielen lep\u0161\u00ed? By\u0165 in\u00fd znamen\u00e1 ma\u0165 vlastn\u00fd pr\u00edstup, \u0161t\u00fdl, t\u00f3n a sp\u00f4sob pr\u00e1ce, ktor\u00fd v\u00e1s odli\u0161uje.Zna\u010dky, ktor\u00e9 sa odli\u0161uj\u00fa, s\u00fa zapam\u00e4tate\u013en\u00e9 a menej citliv\u00e9 na cenu.Originalita je dlhodobo udr\u017eate\u013enej\u0161ia ako snaha by\u0165 \u201enajlep\u0161\u00ed\u201c. Ak\u00fd pr\u00edbeh rozpr\u00e1va va\u0161a zna\u010dka? \u013dudia si pam\u00e4taj\u00fa pr\u00edbehy, nie fakty.Pr\u00edbeh va\u0161ej zna\u010dky vytv\u00e1ra emocion\u00e1lne spojenie medzi t\u00fdm, \u010do rob\u00edte, a t\u00fdm, \u010do z\u00e1kazn\u00edk c\u00edti.Bez neho zna\u010dka zost\u00e1va len produktom \u2013 s n\u00edm sa st\u00e1va z\u00e1\u017eitkom. Pozn\u00e1te presne svoju cie\u013eov\u00fa skupinu \u2013 a \u010do ju skuto\u010dne motivuje? Cie\u013eov\u00e1 skupina nie je len vek a pohlavie.Je to typ \u010dloveka s konkr\u00e9tnymi potrebami, hodnotami a rozhodovac\u00edm procesom.\u010c\u00edm lep\u0161ie ju pozn\u00e1te, t\u00fdm efekt\u00edvnej\u0161ie viete prisp\u00f4sobi\u0165 ponuku aj komunik\u00e1ciu. Ak\u00fd cie\u013e sledujete v najbli\u017e\u0161\u00edch 12 mesiacoch? Rast nie je n\u00e1hoda, ale v\u00fdsledok jasne definovan\u00e9ho cie\u013ea.Bez merate\u013en\u00e9ho smeru nie je mo\u017en\u00e9 vyhodnoti\u0165 \u00faspech marketingu.Cie\u013e by mal by\u0165 realistick\u00fd, prepojen\u00fd s obchodom a \u013eahko kontrolovate\u013en\u00fd. Viete, \u010do rob\u00edte lep\u0161ie ako va\u0161a konkurencia? Ak to neviete vy, z\u00e1kazn\u00edk to nezist\u00ed tie\u017e.Porovnanie s konkurenciou pom\u00e1ha uvedomi\u0165 si vlastn\u00e9 siln\u00e9 str\u00e1nky, ktor\u00e9 tvoria z\u00e1klad va\u0161ej jedine\u010dnej ponuky.To je z\u00e1klad pre marketing, ktor\u00fd zrete\u013ene komunikuje hodnotu. Ktor\u00e9 produkty alebo slu\u017eby v\u00e1s re\u00e1lne pos\u00favaj\u00fa \u2013 a ktor\u00e9 len \u201eudr\u017euj\u00fa v chode\u201c? Ka\u017ed\u00e1 firma m\u00e1 ponuku, ktor\u00e1 prin\u00e1\u0161a rast, a ponuku, ktor\u00e1 len zaber\u00e1 kapacitu.Pozna\u0165 rozdiel znamen\u00e1 vedie\u0165, kam s\u00fastredi\u0165 energiu a rozpo\u010det.To je z\u00e1klad strategick\u00e9ho rozhodovania. \u010co hovoria o v\u00e1s va\u0161i z\u00e1kazn\u00edci, ke\u010f nie ste pr\u00edtomn\u00ed? Reput\u00e1cia vznik\u00e1 z toho, \u010do hovoria in\u00ed \u2013 nie z toho, \u010do o sebe tvrd\u00edte.Tieto spont\u00e1nne reakcie ukazuj\u00fa, ako va\u0161u zna\u010dku vn\u00edmaj\u00fa v skuto\u010dnosti.Ak ich dok\u00e1\u017eete po\u010d\u00fava\u0165, z\u00edskate cenn\u00e9 inform\u00e1cie pre zlep\u0161enie komunik\u00e1cie. Dok\u00e1\u017eete v jednej vete vysvetli\u0165, pre\u010do by si mal z\u00e1kazn\u00edk vybra\u0165 pr\u00e1ve v\u00e1s? Ak je potrebn\u00e9 dlh\u00e9 vysvetlenie, ponuka nie je dostato\u010dne jasn\u00e1.Jedna veta by mala vystihn\u00fa\u0165 va\u0161u hodnotu aj d\u00f4vod, pre\u010do ste in\u00ed.Jasnos\u0165 a jednoduchos\u0165 posil\u0148uj\u00fa d\u00f4veru. Je va\u0161a zna\u010dka konzistentn\u00e1 vo v\u0161etk\u00fdch kan\u00e1loch? Ak ka\u017ed\u00fd kan\u00e1l p\u00f4sob\u00ed inak, z\u00e1kazn\u00edk sa strat\u00ed.Konzistentn\u00fd t\u00f3n, vizu\u00e1l a \u0161t\u00fdl s\u00fa z\u00e1kladom d\u00f4veryhodnej zna\u010dky.Tak\u00e1 zna\u010dka p\u00f4sob\u00ed profesion\u00e1lne a rozpoznate\u013ene. Hovor\u00edte viac o sebe alebo o z\u00e1kazn\u00edkovi? Efekt\u00edvna komunik\u00e1cia sa zameriava na potreby klienta, nie na va\u0161e \u00faspechy.Z\u00e1kazn\u00edci nechc\u00fa po\u010d\u00fava\u0165 o v\u00e1s \u2013 chc\u00fa po\u010du\u0165, ako im viete pom\u00f4c\u0165.Zna\u010dka, ktor\u00e1 ukazuje pochopenie, buduje d\u00f4veru. Trafia va\u0161e kampane do spr\u00e1vneho momentu z\u00e1kazn\u00edka? Nie ka\u017ed\u00e1 dobr\u00e1 kampa\u0148 prin\u00e1\u0161a v\u00fdsledky \u2013 \u010dasto len preto, \u017ee prich\u00e1dza v nespr\u00e1vny \u010das.Pochopenie z\u00e1kazn\u00edckej cesty (customer journey) pom\u00e1ha komunikova\u0165 vtedy, ke\u010f je klient pripraven\u00fd po\u010d\u00fava\u0165. Ko\u013eko \u010dasu tr\u00e1vite koordinovan\u00edm marketingu namiesto vedenia firmy? Ak m\u00ed\u0148ate viac energie na doh\u013ead ako na riadenie, marketing v\u00e1s brzd\u00ed.Va\u0161ou \u00falohou je ur\u010dova\u0165 smer, nie kontrolova\u0165 dod\u00e1vate\u013eov.Extern\u00e1 koordin\u00e1cia v\u00e1m u\u0161etr\u00ed \u010das aj kapacitu. M\u00e1te jasne rozdelen\u00e9 \u00falohy medzi marketing, obchod a vedenie? Ak v\u0161etci \u201erobia v\u0161etko\u201c, v\u00fdsledok je chaos a duplicita.Jasn\u00e9 kompetencie a prepojenie medzi oddeleniami zvy\u0161uj\u00fa efektivitu a zodpovednos\u0165.To je z\u00e1klad marketingov\u00e9ho riadenia. M\u00e1te pravideln\u00fd preh\u013ead o tom, \u010do marketing re\u00e1lne prin\u00e1\u0161a? Bez d\u00e1t pracujete len s pocitom.KPI, reporty a anal\u00fdzy nie s\u00fa byrokracia \u2013 s\u00fa z\u00e1kladom pre kvalifikovan\u00e9 rozhodnutia.Ukazuj\u00fa, \u010do m\u00e1 zmysel a \u010do len m\u00ed\u0148a rozpo\u010det. Ako \u010dasto sa marketingov\u00fd pl\u00e1n vyhodnocuje a upravuje? Strat\u00e9gia nie je dokument, ktor\u00fd sa odlo\u017e\u00ed do z\u00e1suvky.Bez pravidelnej rev\u00edzie strat\u00ed kontakt s realitou trhu.Firmy, ktor\u00e9 pl\u00e1n priebe\u017ene prisp\u00f4sobuj\u00fa, zost\u00e1vaj\u00fa flexibiln\u00e9 a konkurencieschopn\u00e9. M\u00e1te jasne ur\u010den\u00fd rozpo\u010det a syst\u00e9m prior\u00edt? Rozpo\u010det je n\u00e1stroj, nie obmedzenie.Pom\u00e1ha s\u00fastredi\u0165 sa na aktivity, ktor\u00e9 prin\u00e1\u0161aj\u00fa hodnotu.Bez prior\u00edt sa energia aj peniaze rozpt\u00fdlia. M\u00e1 v\u00e1\u0161 marketingov\u00fd t\u00edm jasn\u00e9 zadania a ciele? Aj najlep\u0161\u00ed t\u00edm potrebuje smer.Bez jasn\u00fdch cie\u013eov pracuje ka\u017ed\u00fd po svojom \u2013 v\u00fdsledkom je nekonzistentn\u00e1 komunik\u00e1cia.Koordin\u00e1cia zabezpe\u010duje, \u017ee \u00fasilie v\u0161etk\u00fdch smeruje k rovnak\u00e9mu cie\u013eu. Viete, kto je zodpovedn\u00fd za to, \u017ee sa veci dokon\u010dia? Ak zodpovednos\u0165 nie je ur\u010den\u00e1, \u00falohy sa odkladaj\u00fa.Ka\u017ed\u00fd pl\u00e1n potrebuje vlastn\u00edka, ktor\u00fd dohliada na realiz\u00e1ciu a kvalitu.T\u00fato \u00falohu \u010dasto preber\u00e1m ako extern\u00fd koordin\u00e1tor. S\u00fa va\u0161e kan\u00e1ly prepojen\u00e9 do jedn\u00e9ho syst\u00e9mu? Ak marketingov\u00e9 kan\u00e1ly nekomunikuj\u00fa medzi sebou, str\u00e1cate d\u00e1ta aj pr\u00edle\u017eitosti.Integr\u00e1cia CRM, webu, e-mailu a soci\u00e1lnych siet\u00ed vytv\u00e1ra plynulos\u0165 a preh\u013ead.To je z\u00e1klad efekt\u00edvneho, d\u00e1tovo riaden\u00e9ho marketingu. Ak by ste zajtra zmenili agent\u00faru alebo \u010dloveka, marketing by sa zr\u00fatil? Ak \u00e1no, ch\u00fdba syst\u00e9m.Funguj\u00faci marketing mus\u00ed by\u0165 dokumentovan\u00fd a prenosn\u00fd \u2013 nie z\u00e1visl\u00fd od jednotlivca.To je rozdiel medzi chaosom a organizovanou \u0161trukt\u00farou. \u010co bola va\u0161a najv\u00e4\u010d\u0161ia lekcia v podnikan\u00ed za posledn\u00fd rok? Skuto\u010dn\u00fd rast prich\u00e1dza z uvedomenia, nie z \u00faspechu.Zdie\u013eanie sk\u00fasenost\u00ed s in\u00fdmi<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1884","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/pages\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":16,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/pages\/1884\/revisions"}],"predecessor-version":[{"id":1920,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/pages\/1884\/revisions\/1920"}],"wp:attachment":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/media?parent=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}