{"id":439,"date":"2024-01-28T07:09:59","date_gmt":"2024-01-28T07:09:59","guid":{"rendered":"https:\/\/demosites.royal-elementor-addons.com\/portfolio-v1\/?p=439"},"modified":"2025-08-02T12:36:21","modified_gmt":"2025-08-02T12:36:21","slug":"munkaltatoi-markaepites","status":"publish","type":"post","link":"https:\/\/dianakosa.com\/hu\/employer-branding\/","title":{"rendered":"Munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"439\" class=\"elementor elementor-439\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24bbd97 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"24bbd97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09703eb\" data-id=\"09703eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ecd37 wpr-adv-slider-columns-1 wpr-adv-slider-columns--tablet1 wpr-adv-slider-columns--mobile1 wpr-adv-slides-to-scroll-1 wpr-slider-dots-horizontal elementor-widget elementor-widget-wpr-advanced-slider\" data-id=\"91ecd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slider_amount&quot;:1,&quot;slider_amount_tablet&quot;:1,&quot;slider_amount_mobile&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;slider_loop&quot;:&quot;yes&quot;,&quot;slider_hide_video_content&quot;:&quot;yes&quot;,&quot;slider_video_btn_size&quot;:&quot;medium&quot;}\" data-widget_type=\"wpr-advanced-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<!-- Advanced Slider -->\n\t\t<div class=\"wpr-advanced-slider-wrap\">\n\t\t\t\n\t\t\t<div class=\"wpr-advanced-slider\" dir=\"ltr\" data-slick=\"{&quot;rtl&quot;:false,&quot;infinite&quot;:true,&quot;speed&quot;:700,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:1000,&quot;pauseOnHover&quot;:&quot;&quot;,&quot;prevArrow&quot;:&quot;#wpr-slider-prev-91ecd37&quot;,&quot;nextArrow&quot;:&quot;#wpr-slider-next-91ecd37&quot;,&quot;vertical&quot;:false,&quot;adaptiveHeight&quot;:true}\" data-hide-video-content=\"yes\" data-video-btn-size=\"{&quot;widescreen&quot;:&quot;medium&quot;,&quot;desktop&quot;:&quot;medium&quot;,&quot;laptop&quot;:&quot;medium&quot;,&quot;tablet_extra&quot;:&quot;medium&quot;,&quot;tablet&quot;:&quot;medium&quot;,&quot;mobile_extra&quot;:&quot;medium&quot;,&quot;mobile&quot;:&quot;medium&quot;}\" data-slide-effect=\"slide\">\n\t\t\t\t<div class=\"wpr-slider-item elementor-repeater-item-6dd2b55\"><div class=\"wpr-slider-item-bg\" style=\"background-image: url(https:\/\/dianakosa.com\/wp-content\/uploads\/2021\/12\/Mozgasban_vagyunk_draft_Page_06-scaled.jpg)\"><\/div><div class=\"wpr-cv-container\"><div class=\"wpr-cv-outer\"><div class=\"wpr-cv-inner\"><\/div><\/div><\/div><\/div><div class=\"wpr-slider-item elementor-repeater-item-d38cb59\"><div class=\"wpr-slider-item-bg\" style=\"background-image: url(https:\/\/dianakosa.com\/wp-content\/uploads\/2021\/12\/ENemployer-branding.jpg)\"><\/div><div class=\"wpr-cv-container\"><div class=\"wpr-cv-outer\"><div class=\"wpr-cv-inner\"><\/div><\/div><\/div><\/div><div class=\"wpr-slider-item elementor-repeater-item-1765c48\"><div class=\"wpr-slider-item-bg\" style=\"background-image: url(https:\/\/dianakosa.com\/wp-content\/uploads\/2024\/01\/MPRL0152.jpg)\"><\/div><div class=\"wpr-cv-container\"><div class=\"wpr-cv-outer\"><div class=\"wpr-cv-inner\"><\/div><\/div><\/div><\/div><div class=\"wpr-slider-item elementor-repeater-item-793250a\"><div class=\"wpr-slider-item-bg\" style=\"background-image: url(https:\/\/dianakosa.com\/wp-content\/uploads\/2021\/12\/CVHG7864.jpg)\"><\/div><div class=\"wpr-cv-container\"><div class=\"wpr-cv-outer\"><div class=\"wpr-cv-inner\"><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t<div class=\"wpr-slider-controls\">\n\t\t\t\t<div class=\"wpr-slider-dots\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-slider-arrow-container\">\n\t\t\t\t<div class=\"wpr-slider-prev-arrow wpr-slider-arrow\" id=\"wpr-slider-prev-91ecd37\">\n\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewbox=\"0 0 283.4 512\" style=\"enable-background:new 0 0 283.4 512;\" xml:space=\"preserve\"><g><polygon class=\"st0\" points=\"54.5,256.3 283.4,485.1 256.1,512.5 0,256.3 0,256.3 27.2,229 256.1,0 283.4,27.4 \"\/><\/g><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wpr-slider-next-arrow wpr-slider-arrow\" id=\"wpr-slider-next-91ecd37\">\n\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewbox=\"0 0 283.4 512\" style=\"enable-background:new 0 0 283.4 512;\" xml:space=\"preserve\"><g><polygon class=\"st0\" points=\"54.5,256.3 283.4,485.1 256.1,512.5 0,256.3 0,256.3 27.2,229 256.1,0 283.4,27.4 \"\/><\/g><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90721a1 elementor-widget elementor-widget-heading\" data-id=\"90721a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9s\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6ab39 elementor-widget elementor-widget-text-editor\" data-id=\"ca6ab39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A k\u00f6vetkez\u0151 projekt, amelyet szeretn\u00e9k bemutatni, egy Employer Branding kezdem\u00e9nyez\u00e9s, egy olyan strat\u00e9giai projekt, amelynek c\u00e9lja, hogy n\u00f6velje a v\u00e1llalat vonzerej\u00e9t \u00e9s h\u00edrnev\u00e9t, mint a legmegfelel\u0151bb munk\u00e1ltat\u00f3. Ez az \u00e1tfog\u00f3 v\u00e1llalkoz\u00e1s mag\u00e1ban foglalta egy egyedi munk\u00e1ltat\u00f3i \u00e9rt\u00e9kpr\u00f3ba (EVP) kidolgoz\u00e1s\u00e1t, a k\u00fcl\u00f6nb\u00f6z\u0151 kommunik\u00e1ci\u00f3s csatorn\u00e1k sz\u00e1m\u00e1ra vonz\u00f3 tartalmak l\u00e9trehoz\u00e1s\u00e1t, valamint c\u00e9lzott toborz\u00e1si kamp\u00e1nyok v\u00e9grehajt\u00e1s\u00e1t, hogy bemutassa a v\u00e1llalat kult\u00far\u00e1j\u00e1t, \u00e9rt\u00e9keit \u00e9s el\u0151nyeit a potenci\u00e1lis munkav\u00e1llal\u00f3knak.<\/p><p>A projekt f\u0151 c\u00e9lja az volt, hogy a v\u00e1llalatot megk\u00fcl\u00f6nb\u00f6ztesse a versenyz\u0151 munkaer\u0151piacon, \u00e9s ne csak term\u00e9kei vagy szolg\u00e1ltat\u00e1sai r\u00e9v\u00e9n t\u0171nj\u00f6n ki, hanem mint k\u00edv\u00e1natos munkahely. A Employer Branding projekt c\u00e9lja az volt, hogy a v\u00e1llalat elk\u00f6telezetts\u00e9g\u00e9t a munkav\u00e1llal\u00f3k fejleszt\u00e9se, a soksz\u00edn\u0171s\u00e9g, a befogad\u00e1s \u00e9s a munka-mag\u00e1n\u00e9let egyens\u00falya ir\u00e1nt kiemelve a v\u00e1llalat ethosz\u00e1hoz \u00e9s hossz\u00fa t\u00e1v\u00fa c\u00e9ljaihoz igazod\u00f3 kiv\u00e1l\u00f3 tehets\u00e9geket vonzzon.<\/p><p>Ez a kezdem\u00e9nyez\u00e9s mag\u00e1ban foglalta a bels\u0151 m\u00e1rka\u00e9p\u00edt\u00e9sre ir\u00e1nyul\u00f3 er\u0151fesz\u00edt\u00e9seket is, hogy n\u00f6velje a munkav\u00e1llal\u00f3k elk\u00f6telezetts\u00e9g\u00e9t \u00e9s el\u00e9gedetts\u00e9g\u00e9t. Bels\u0151 felm\u00e9r\u00e9sek, workshopok \u00e9s visszajelz\u00e9si mechanizmusok seg\u00edts\u00e9g\u00e9vel siker\u00fclt azonos\u00edtani a fejlesztend\u0151 ter\u00fcleteket, meg\u00fcnnepelni a sikereket, \u00e9s er\u0151s\u00edteni a k\u00f6z\u00f6ss\u00e9g \u00e9s az \u00f6sszetartoz\u00e1s \u00e9rz\u00e9s\u00e9t a jelenlegi alkalmazottak k\u00f6r\u00e9ben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec30a7 elementor-widget elementor-widget-heading\" data-id=\"8ec30a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schindler - A munk\u00e1ltat\u00f3\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8209e3e elementor-widget elementor-widget-text-editor\" data-id=\"8209e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Egy hat\u00e1sos Employer Branding-projektbe mer\u00fclve arra \u00f6sszpontos\u00edtottam, hogy n\u00f6veljem a Schindler vonzerej\u00e9t, mint els\u0151 oszt\u00e1ly\u00fa munkahelyet. Ennek a sokoldal\u00fa kezdem\u00e9nyez\u00e9snek az volt a c\u00e9lja, hogy a strat\u00e9giai kommunik\u00e1ci\u00f3s \u00e9s elk\u00f6telez\u0151d\u00e9si tev\u00e9kenys\u00e9gek r\u00e9v\u00e9n n\u00f6velje a v\u00e1llalat ismerts\u00e9g\u00e9t a potenci\u00e1lis \u00e9s jelenlegi alkalmazottak k\u00f6r\u00e9ben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7259de elementor-widget elementor-widget-text-editor\" data-id=\"a7259de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A legfontosabb tev\u00e9kenys\u00e9gek k\u00f6z\u00e9 tartoztak:<\/p><ul><li>Egy dedik\u00e1lt <strong>microsite<\/strong> a munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9shez, amely a Schindler leend\u0151 munkav\u00e1llal\u00f3knak sz\u00f3l\u00f3 \u00e9rt\u00e9kjavaslat\u00e1nak k\u00f6zponti csom\u00f3pontjak\u00e9nt szolg\u00e1l.<\/li><li>A  \u00fajratervez\u00e9se <strong>\u00e1ll\u00e1shirdet\u00e9sek<\/strong> hogy jobban t\u00fckr\u00f6zze a v\u00e1llalat kult\u00far\u00e1j\u00e1t \u00e9s vonz\u00f3bb legyen az ide\u00e1lis jel\u00f6ltek sz\u00e1m\u00e1ra.<\/li><li>A  felhaszn\u00e1l\u00e1sa <strong>k\u00fclt\u00e9ri kommunik\u00e1ci\u00f3<\/strong> munk\u00e1ltat\u00f3i m\u00e1rk\u00e1nk el\u00e9r\u00e9s\u00e9nek \u00e9s hat\u00e1s\u00e1nak kisz\u00e9les\u00edt\u00e9se a nyilv\u00e1noss\u00e1g el\u0151tt.<\/li><li>Kiad\u00f3i \u00e9s <strong>rendszeres h\u00edrlev\u00e9l<\/strong> a digitaliz\u00e1ci\u00f3ra \u00f6sszpontos\u00edtott, t\u00e1j\u00e9koztatva \u00e9s bevonva az alkalmazottakat a v\u00e1llalat technol\u00f3giai fejleszt\u00e9seibe.<\/li><li>Egy <strong>bels\u0151 v\u00e1llalati magazin<\/strong> hogy meg\u00fcnnepelj\u00fck az eredm\u00e9nyeket, megosszuk a t\u00f6rt\u00e9neteket, \u00e9s el\u0151seg\u00edts\u00fck a k\u00f6z\u00f6ss\u00e9gi \u00e9rz\u00e9st.<\/li><li>A  l\u00e9trehoz\u00e1s\u00e1val <strong>partners\u00e9gek az iskol\u00e1kkal<\/strong> a j\u00f6v\u0151 tehets\u00e9geinek ki\u00e9p\u00edt\u00e9se \u00e9s a Schindler ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se a fiatal szakemberek k\u00f6r\u00e9ben.<\/li><li>L\u00e9trehoz\u00e1sa <strong>\u00fcdv\u00f6zl\u0151 csomag<\/strong> az \u00faj alkalmazottak sz\u00e1m\u00e1ra, biztos\u00edtva a z\u00f6kken\u0151mentes \u00e9s mag\u00e1val ragad\u00f3 beilleszked\u00e9si \u00e9lm\u00e9nyt.<\/li><li>Kamp\u00e1ny ind\u00edt\u00e1sa a k\u00f6vetkez\u0151k \u00e9rdek\u00e9ben <strong>az \u00f6tletek megoszt\u00e1s\u00e1nak \u00f6szt\u00f6nz\u00e9se<\/strong>, az innov\u00e1ci\u00f3 \u00e9s az egy\u00fcttm\u0171k\u00f6d\u00e9s el\u0151mozd\u00edt\u00e1sa a v\u00e1llalaton bel\u00fcl.<\/li><li>A program megval\u00f3s\u00edt\u00e1sa <strong>Munk\u00e1ltat\u00f3i m\u00e1rkanagyk\u00f6veti program<\/strong>, alkalmazottaink h\u00e1l\u00f3zatainak kihaszn\u00e1l\u00e1sa a m\u00e1rk\u00e1nk er\u0151s\u00edt\u00e9se \u00e9rdek\u00e9ben.<\/li><li>Szervez\u0151 standout <strong>olyan esem\u00e9nyek, mint a Technol\u00f3giai Nap \u00e9s a Vil\u00e1gkupa esem\u00e9ny<\/strong> az elk\u00f6telezetts\u00e9g n\u00f6vel\u00e9se \u00e9s a Schindler dinamikus munkak\u00f6rnyezet\u00e9nek bemutat\u00e1sa \u00e9rdek\u00e9ben.<\/li><li>A fejleszt\u00e9s egy <strong>Tev\u00e9kenys\u00e9gi szoba<\/strong> a pihen\u00e9s \u00e9s a kreativit\u00e1s terek\u00e9nt, jav\u00edtva a dolgoz\u00f3k \u00e1ltal\u00e1nos \u00e9lm\u00e9ny\u00e9t.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc441d elementor-widget elementor-widget-text-editor\" data-id=\"efc441d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Schindler Employer Branding projektje nem csup\u00e1n a tehets\u00e9gek vonz\u00e1s\u00e1r\u00f3l sz\u00f3lt, hanem egy olyan vibr\u00e1l\u00f3, befogad\u00f3 \u00e9s innovat\u00edv kult\u00fara megteremt\u00e9s\u00e9r\u0151l is, amelyben a munkav\u00e1llal\u00f3k megbecs\u00fcltnek \u00e9s motiv\u00e1ltnak \u00e9rzik magukat.<\/p><p>Ez a projekt egy folyamatos utaz\u00e1s egy er\u0151sebb, koherensebb m\u00e1rkaidentit\u00e1s bel\u00fclr\u0151l kifel\u00e9 t\u00f6rt\u00e9n\u0151 ki\u00e9p\u00edt\u00e9se fel\u00e9. Olyan munkahely l\u00e9trehoz\u00e1s\u00e1r\u00f3l van sz\u00f3, ahol az emberek nem csak b\u00fcszk\u00e9k arra, hogy oda tartoznak, hanem a v\u00e1llalati kult\u00fara \u00e9s \u00e9rt\u00e9kek nagyk\u00f6veteiv\u00e9 is v\u00e1lnak szakmai h\u00e1l\u00f3zatukban. Ha \u00d6n is szenved\u00e9lyesen t\u00f6rekszik az \u00e9rtelmes munkak\u00f6rnyezet megteremt\u00e9s\u00e9re, \u00e9s szeretne \u00f6sszefogni egy pozit\u00edv munk\u00e1ltat\u00f3i m\u00e1rka kialak\u00edt\u00e1s\u00e1ban \u00e9s n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9ben, v\u00e1rom a kapcsolatfelv\u00e9telt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7761f elementor-grid-0 elementor-widget elementor-widget-wpr-sharing-buttons\" data-id=\"3c7761f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-sharing-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-sharing-buttons elementor-grid wpr-sharing-official wpr-sharing-label-off wpr-sharing-label-tr\"><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dianakosa.com\/hu\/employer-branding\/\" class=\"wpr-sharing-icon wpr-sharing-facebook-f\" title=\"\" target=\"_blank\"><i class=\"fab fa-facebook-f\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/dianakosa.com\/hu\/employer-branding\/&title=Employer Branding&summary=Employer Branding The next project I&#8217;d like to showcase is an Employer Branding initiative, a strategic project designed to enhance the attractiveness and reputation of a company as an employer of choice. This comprehensive endeavor involved developing a unique employer value proposition (EVP), creating engaging content for various communication channels, and implementing targeted recruitment campaigns to showcase the company&#8217;s culture, values, and benefits to potential employees. The core objective of this project was to differentiate the company in a competitive job market, making it stand out not just for its products or services, but as a desirable place to work. By highlighting the company&#8217;s commitment to employee development, diversity, inclusion, and work-life balance, the Employer Branding project aimed to attract top talent aligned with the company&#8217;s ethos and long-term goals. This initiative also included internal branding efforts to boost employee engagement and satisfaction. Through internal surveys, workshops, and feedback mechanisms, we were able to identify areas for improvement, celebrate successes, and foster a strong sense of community and belonging among current employees. Schindler &#8211; The Employer Delving into an impactful Employer Branding project, I focused on enhancing Schindler&#8217;s appeal as a premier workplace. This multifaceted initiative was aimed at elevating the company&#8217;s profile among potential and current employees through strategic communication and engagement activities. Key activities included: Launching a dedicated microsite for employer branding, serving as a central hub for Schindler&#8217;s value proposition to prospective employees. Redesigning job advertisements to better reflect the company&#8217;s culture and appeal to ideal candidates. Utilizing outdoor communication to broaden the reach and impact of our employer brand in the public space. Publishing a regular newsletter focused on digitalization, keeping employees informed and engaged with the company&#8217;s tech advancements. Producing an internal company magazine to celebrate achievements, share stories, and foster a sense of community. Establishing partnerships with schools to build a pipeline of future talent and enhance Schindler&#8217;s visibility among young professionals. Creating a welcome package for new hires, ensuring a smooth and engaging onboarding experience. Initiating a campaign to encourage the sharing of ideas, promoting innovation and collaboration within the company. Implementing the Employer Brand Ambassador Programme, leveraging our employees&#8216; networks to amplify our brand. Organizing standout events like Technology Day and the World Cup Event to boost engagement and showcase Schindler&#8217;s dynamic work environment. Developing an Activity Room as a space for relaxation and creativity, enhancing the overall employee experience. This Employer Branding project at Schindler was not just about attracting talent but also about creating a vibrant, inclusive, and innovative culture where employees feel valued and motivated. This project is an ongoing journey towards building a stronger, more cohesive brand identity from the inside out. It&#8217;s about creating a workplace where people are not only proud to belong but are also ambassadors of the company culture and values in their professional networks. If you&#8217;re passionate about creating meaningful work environments and want to join forces in developing and promoting a positive employer brand, I&#8217;m looking forward to connecting with you.&source=https:\/\/dianakosa.com\/hu\/employer-branding\/\" class=\"wpr-sharing-icon wpr-sharing-linkedin-in\" title=\"\" target=\"_blank\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https:\/\/dianakosa.com\/hu\/employer-branding\/&media=https:\/\/dianakosa.com\/wp-content\/uploads\/2024\/01\/employer-branding.jpg\" class=\"wpr-sharing-icon wpr-sharing-pinterest-p\" title=\"\" target=\"_blank\"><i class=\"fab fa-pinterest-p\"><\/i><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Employer Branding A k\u00f6vetkez\u0151 projekt, amelyet szeretn\u00e9k bemutatni, egy Employer Branding kezdem\u00e9nyez\u00e9s, egy olyan strat\u00e9giai projekt, amelynek c\u00e9lja, hogy n\u00f6velje a v\u00e1llalat vonzerej\u00e9t \u00e9s h\u00edrnev\u00e9t, mint v\u00e1lasztott munk\u00e1ltat\u00f3. Ez az \u00e1tfog\u00f3 v\u00e1llalkoz\u00e1s mag\u00e1ban foglalta egy egyedi munk\u00e1ltat\u00f3i \u00e9rt\u00e9kpr\u00f3ba (EVP) kidolgoz\u00e1s\u00e1t, a k\u00fcl\u00f6nb\u00f6z\u0151 kommunik\u00e1ci\u00f3s csatorn\u00e1k sz\u00e1m\u00e1ra vonz\u00f3 tartalmak l\u00e9trehoz\u00e1s\u00e1t, valamint c\u00e9lzott toborz\u00e1si kamp\u00e1nyok v\u00e9grehajt\u00e1s\u00e1t, hogy bemutassa a v\u00e1llalat kult\u00far\u00e1j\u00e1t, \u00e9rt\u00e9keit \u00e9s el\u0151nyeit a potenci\u00e1lis munkav\u00e1llal\u00f3knak. A projekt f\u0151 c\u00e9lja az volt, hogy a v\u00e1llalatot megk\u00fcl\u00f6nb\u00f6ztesse a versenyz\u0151 munkaer\u0151piacon, \u00e9s ne csak term\u00e9kei vagy szolg\u00e1ltat\u00e1sai r\u00e9v\u00e9n t\u0171nj\u00f6n ki, hanem mint k\u00edv\u00e1natos munkahely. Az Employer Branding projekt c\u00e9lja az volt, hogy a v\u00e1llalat elk\u00f6telezetts\u00e9g\u00e9nek hangs\u00falyoz\u00e1s\u00e1val a munkav\u00e1llal\u00f3k fejleszt\u00e9se, a soksz\u00edn\u0171s\u00e9g, a befogad\u00e1s \u00e9s a munka-mag\u00e1n\u00e9let egyens\u00falya ir\u00e1nt, a v\u00e1llalat ethosz\u00e1hoz \u00e9s hossz\u00fa t\u00e1v\u00fa c\u00e9ljaihoz igazodva vonzza a legjobb tehets\u00e9geket. Ez a kezdem\u00e9nyez\u00e9s mag\u00e1ban foglalta a bels\u0151 m\u00e1rka\u00e9p\u00edt\u00e9si er\u0151fesz\u00edt\u00e9seket is, hogy n\u00f6velje a munkav\u00e1llal\u00f3k elk\u00f6telezetts\u00e9g\u00e9t \u00e9s el\u00e9gedetts\u00e9g\u00e9t. Bels\u0151 felm\u00e9r\u00e9sek, workshopok \u00e9s visszajelz\u00e9si mechanizmusok seg\u00edts\u00e9g\u00e9vel siker\u00fclt azonos\u00edtani a fejlesztend\u0151 ter\u00fcleteket, meg\u00fcnnepelni a sikereket, \u00e9s er\u0151s\u00edteni a k\u00f6z\u00f6ss\u00e9g \u00e9s az \u00f6sszetartoz\u00e1s \u00e9rz\u00e9s\u00e9t a jelenlegi alkalmazottak k\u00f6r\u00e9ben. Schindler - A munk\u00e1ltat\u00f3 Egy hat\u00e1sos Employer Branding projektben val\u00f3 elm\u00e9ly\u00fcl\u00e9s sor\u00e1n a Schindler mint els\u0151 oszt\u00e1ly\u00fa munkahely vonzerej\u00e9nek n\u00f6vel\u00e9s\u00e9re \u00f6sszpontos\u00edtottam. Ez a sokr\u00e9t\u0171 kezdem\u00e9nyez\u00e9s c\u00e9lja az volt, hogy strat\u00e9giai kommunik\u00e1ci\u00f3s \u00e9s elk\u00f6telez\u0151d\u00e9si tev\u00e9kenys\u00e9geken kereszt\u00fcl n\u00f6velje a v\u00e1llalat ismerts\u00e9g\u00e9t a potenci\u00e1lis \u00e9s jelenlegi munkav\u00e1llal\u00f3k k\u00f6r\u00e9ben. A legfontosabb tev\u00e9kenys\u00e9gek k\u00f6z\u00e9 tartozott: A munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9sre sz\u00e1nt microsite elind\u00edt\u00e1sa, amely a Schindler \u00e9rt\u00e9kjavaslat\u00e1nak k\u00f6zponti k\u00f6zpontjak\u00e9nt szolg\u00e1l a leend\u0151 munkav\u00e1llal\u00f3k sz\u00e1m\u00e1ra. Az \u00e1ll\u00e1shirdet\u00e9sek \u00fajratervez\u00e9se, hogy jobban t\u00fckr\u00f6zz\u00e9k a v\u00e1llalat kult\u00far\u00e1j\u00e1t, \u00e9s hogy az ide\u00e1lis jel\u00f6ltek sz\u00e1m\u00e1ra vonz\u00f3ak legyenek. A k\u00fclt\u00e9ri kommunik\u00e1ci\u00f3 felhaszn\u00e1l\u00e1sa a munk\u00e1ltat\u00f3i m\u00e1rka hat\u00f3k\u00f6r\u00e9nek \u00e9s hat\u00e1s\u00e1nak sz\u00e9les\u00edt\u00e9s\u00e9re a nyilv\u00e1noss\u00e1g el\u0151tt. A digitaliz\u00e1ci\u00f3ra \u00f6sszpontos\u00edt\u00f3 rendszeres h\u00edrlev\u00e9l kiad\u00e1sa, amely t\u00e1j\u00e9koztatja a munkav\u00e1llal\u00f3kat \u00e9s bevonja \u0151ket a v\u00e1llalat technol\u00f3giai fejleszt\u00e9seibe. Bels\u0151 v\u00e1llalati magazin k\u00e9sz\u00edt\u00e9se az eredm\u00e9nyek meg\u00fcnnepl\u00e9se, a t\u00f6rt\u00e9netek megoszt\u00e1sa \u00e9s a k\u00f6z\u00f6ss\u00e9gi \u00e9rz\u00e9s el\u0151seg\u00edt\u00e9se \u00e9rdek\u00e9ben. Partners\u00e9g kialak\u00edt\u00e1sa iskol\u00e1kkal a j\u00f6v\u0151 tehets\u00e9g\u00e9nek ki\u00e9p\u00edt\u00e9se \u00e9s a Schindler ismerts\u00e9g\u00e9nek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben a fiatal szakemberek k\u00f6r\u00e9ben. \u00dcdv\u00f6zl\u0151csomag l\u00e9trehoz\u00e1sa az \u00faj alkalmazottak sz\u00e1m\u00e1ra, biztos\u00edtva a z\u00f6kken\u0151mentes \u00e9s vonz\u00f3 beilleszked\u00e9si \u00e9lm\u00e9nyt. Kamp\u00e1ny ind\u00edt\u00e1sa az \u00f6tletek megoszt\u00e1s\u00e1nak \u00f6szt\u00f6nz\u00e9s\u00e9re, az innov\u00e1ci\u00f3 \u00e9s a v\u00e1llalaton bel\u00fcli egy\u00fcttm\u0171k\u00f6d\u00e9s el\u0151mozd\u00edt\u00e1s\u00e1ra. A munk\u00e1ltat\u00f3i m\u00e1rkanagyk\u00f6veti program bevezet\u00e9se, amely kihaszn\u00e1lja alkalmazottaink h\u00e1l\u00f3zatait m\u00e1rk\u00e1nk er\u0151s\u00edt\u00e9se \u00e9rdek\u00e9ben. Olyan kiemelked\u0151 esem\u00e9nyek szervez\u00e9se, mint a Technol\u00f3giai Nap \u00e9s a vil\u00e1gbajnoki esem\u00e9ny az elk\u00f6telezetts\u00e9g fokoz\u00e1sa \u00e9s a Schindler dinamikus munkak\u00f6rnyezet\u00e9nek bemutat\u00e1sa \u00e9rdek\u00e9ben. Activity Room kialak\u00edt\u00e1sa, amely a pihen\u00e9s \u00e9s a kreativit\u00e1s terek\u00e9nt szolg\u00e1l, jav\u00edtva ezzel az \u00e1ltal\u00e1nos munkav\u00e1llal\u00f3i \u00e9lm\u00e9nyt. Ez a Schindler Employer Branding projekt nem csak a tehets\u00e9gek vonz\u00e1s\u00e1r\u00f3l sz\u00f3lt, hanem egy olyan vibr\u00e1l\u00f3, befogad\u00f3 \u00e9s innovat\u00edv kult\u00fara megteremt\u00e9s\u00e9r\u0151l is, ahol a munkav\u00e1llal\u00f3k megbecs\u00fcltnek \u00e9s motiv\u00e1ltnak \u00e9rzik magukat. Ez a projekt egy folyamatos utaz\u00e1s az er\u0151sebb, egys\u00e9gesebb m\u00e1rkaidentit\u00e1s bel\u00fclr\u0151l kifel\u00e9 t\u00f6rt\u00e9n\u0151 ki\u00e9p\u00edt\u00e9se fel\u00e9. Olyan munkahely l\u00e9trehoz\u00e1s\u00e1r\u00f3l van sz\u00f3, ahol az emberek nem csak b\u00fcszk\u00e9k arra, hogy ide tartoznak, hanem a v\u00e1llalati kult\u00fara \u00e9s \u00e9rt\u00e9kek nagyk\u00f6veteiv\u00e9 is v\u00e1lnak a szakmai h\u00e1l\u00f3zatukban. Ha \u00d6n is szenved\u00e9lyesen t\u00f6rekszik az \u00e9rtelmes munkak\u00f6rnyezet megteremt\u00e9s\u00e9re, \u00e9s szeretn\u00e9 k\u00f6z\u00f6sen kialak\u00edtani \u00e9s n\u00e9pszer\u0171s\u00edteni a pozit\u00edv munk\u00e1ltat\u00f3i m\u00e1rk\u00e1t, v\u00e1rom a kapcsolatfelv\u00e9telt.<\/p>","protected":false},"author":1,"featured_media":1221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[14,6],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-bpm"],"_links":{"self":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":7,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"predecessor-version":[{"id":1219,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/posts\/439\/revisions\/1219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/media\/1221"}],"wp:attachment":[{"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dianakosa.com\/hu\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}